A. Sotomiwa Notes   Pictures   Work with me

Product Expert,
Entreprenuer

🏢 London / New York / Lagos

About me in a tweet:

I started my career as a graphic designer during my fresher days at Obafemi Awolowo University (OAU) in 2011. I transitioned into product design after attending a summer program at HongKong Polytechnic University in 2015.

After graduating and finishing National Youth Service, I attended the MEST EIR program in 2017 where I grew my design, coding and business development skills even further (funfact; I tried to start a wedding gift registry company with 2 other amazing people; Lucius and Eva after the MEST program but we realised the time was not right for this kind of product in our target markets.) I rebuilt it in 2020 and named it JoyRibbons and so far, it has helped >5,000 couples in Nigeria accept what they want as their wedding gift(s).

I have since then worked in various product roles at early stage and well-funded companies developing both consumer-facing and business-facing products. I recently received an MSc. degree in Innovation Management @Loughborough University London, where I was awarded the prestigious Dean Scholar Prize. I really enjoy playing at the nexus of business model development and product design management and in the last 10+ years, I've managed, designed web & mobile products for small & mid-sized startups and large organizations around the world.

One of my proudest personal project contribution is the TAHMO Africa project that has helped shaped weather information gathering for improved water supply across Africa. I write about products, innovation, design and my personal journeys on my blog.