Chekkit offers verification and anti-counterfeiting solutions using Blockchain by
protecting consumers against fake products Consumers can also participate
in reward programs, which is one of the most effective strategies Chekkit offers
manufacturers to increase brand user
loyalty.
With some initial validation done by the founders with the release of the V1 of the app, they wanted to take the next step by driving app installations, improving the amount of monthly & daily active users on the Chekkitapp.
What the v1 looks like
1. I started by trying to understand what we know today
There was an abundance of user feedback mainly based on digital form surveys, reviews
from previous user testing, and insights from support emails. I gained lots of ideas
through this research and it shaped some hypothesis on what key features,
problems, challenges, and improvements could be made to
improve the product’s overall user experience. I researched and reviewed over 100 support
emails to better understand user needs, product problems, features,
and improvements.
Some of the critical learning pain-points discovered through user feedback were:
💡 Scanning a product was complicated and user experience sucks
💡 I'd love to be able to view more information such as: allergies and reactions after scanning a product to futher educate me about a product
💡 Product scan history missing
2. Competitive Analysis and SWOT
I started out by understanding what the competition out there is and how they are helping manufacturers and consumers solve the problem of counterfeiting. I downloaded their apps to understand how they solved those problems. I then created a SWOT analysis.
3. Understanding how consumers use Chekkitapp
Assessing who the user audiences are has helped me understand who I’m designing for, their beliefs, behaviors, and familiarities so that I can better align and approach redesigning the product to capture the defined user audiences. I interviewed currrent app users to understand some of their challenges with the current app
4. Setting the tone
After the problem discovery and validation using these research methods, I Identified and defined difficulties, pain points, and solutions that may be redesigned to improve user experiences in attaining their end goal, prioritizing the earlier defined problems using the processes listed below.
5. Restructuring
I started by revamping the current app's navigation, structure, and components through an information architecture. Doing this helped greatly in determining, via multiple iterations, which portions, pages, or structures are required and which are not.
6. Sketches, Wireframes, Tests
I collated and completed simple drawings, layouts, features, and concepts based on the user research I had done when I finished designing the user flow.
7. Style Guide
I created a style guide that contained type guides, colours, components, and icons guide.
8. Visual Design
Creating a seamless onboarding process to improve the retention rate of registration.
The splash screen, a series of sliding screens outlining the main features of the
application, and the registration procedure are the first elements of the onboarding
solution.
For the splash screen, I chose to use symbols to represent scan, airtime,
and cash as well as a picture of a person using their phone to scan and
also shopping with the logo in the middle, which leads to a welcome page that
gives you the choice to log in or sign up. The user can also just continue to
scan from the welcome screen.
In contrast to the outdated designs, I chose a more contemporary strategy for the sliding screens. People can immediately relate to what a picture says, unlike scan icons, which not everyone can recognise. For this reason, I chose an image of a person scanning a product.
Since users are not all situated in Nigeria, I added a location field to the onboarding registration form. I also included a screen where users could obtain a one-time password to confirm their account using the phone number they had previously supplied. Users have also commented that they don't know what the PIN area is for when they sign up; thus, in my redesign, I used an icon in addition to words to clarify what the pin is for. Finally, I made sure I rectified the old design's neglect for users who forget their passwords.
Redesigning the homepage and adding more engaging functionalities.
I choose a design that is more up to date and has more functionality than the present design. Users would want to see certain features that were not included in the existing designs. With the help of the feedback I gathered, I made sure to keep the wallet balance while improving the appearance and ensuring that users could quickly use the scan button. Users also expressed dissatisfaction with not receiving notifications, so I added that to the homepage and other pages. Furthermore, a user should be able to access their account or profile from any tab on the application.
Moving on to the Survey section, I included a collection of surveys from various brands on the homepage. I made care to provide brief but precise information about the surveys, such as the duration, amount of questions each survey contains, and the linked prize, on each survey card in addition to a survey tracker that allows users to keep track of the progress of each survey (the level they are in each survey). I included two more screens that the earlier designs did not have.
Reworking the product authentication interface and the procedures needed to confirm a product's authenticity.
The early design required many steps to confirm a product's authenticity. The basic design missed several crucial features and employed poor UX design, which had a negative impact on the experiences of many users. I developed solutions for the redesign based on research analysis and fundamental design concepts to establish a suitable layout structure with hierarchy, usability, and accessibility in mind.
On scan completion, the outcome is either positive or negative. I took sure to create interactive popups for both successes and failures on the application for a better user experience.
After a product has been verified, the confirmation message is the product information screen, which should provide comprehensive information about the product being verified. In comparison to the previous design, I have incorporated a few more significant details that the user will find extremely beneficial, such as the medicine pamphlets in case they require further important information.
Keeping records of activities done on scanning as well as tracking report status.
One of the shortcomings of the app was pointed out to be the scan and report history, where users were unable to keep track of their scan and report activity. This issue was resolved by combining the report and scan operations into a single screen so that users could simultaneously monitor both actions. They can even go farther to discover additional details on a certain scan or report history. Tracking of submitted reports to know the status of each report was well taken care of as well
Improving rewards and points into the scanning and survey-taking functions.
Chekkit participates in reward programs, one of the best ways to keep users returning. I carefully enhanced the points redemption process and kept track of how points were earned and used.
8. Reviews & Metrics
The redesign enhanced user experience and resulted in an increase in product authentications; our registration retention rate climbed by 80%. as the number of drop-offs during onboarding was low compared to before. We also received over 100k product scans from consumers, up from 4k when I first started the revamp. Also, reviews from our apple appstore and google playstore was pretty impressive.
